Due to the increasingly low supply of skilled workers, there is a huge amount of competition for talent causing employers to be more innovative with recruitment. Social media has become a massive part of recruiters’ arsenal in finding the best talent. The figure below demonstrates just how many employers are now using social media to recruit and which networks have been hired through.
This makes your digital footprint and digital profile increasingly important. Your digital footprint is a trail left by your interactions within a digital environment. The size of the footprint depends on how interactive you’ve been in a cyberspace. Developing an authentic professional digital profile requires branding. Branding of you! Personal branding is key to improving your digital footprint and making greater use of the internet. This short clip from hiredmyway.com further explains this.
The title of this post demonstrates one of the ways I attempt to brand myself. ‘keviniri’ is the handle to all my social media sites, including this blog. The most important thing when building your brand is not just to be consistent with your handle and profile picture but to have multiple platforms in which you can be consistent on. It’s easy to be consistent when you have only Facebook or Twitter but to really build your brand, you must operate like a major network. This means putting yourself out there on Facebook, Twitter, Linkedin, YouTube and even creating your own blog, to name a few. Studies have shown that all living things and everything else in the world is six or fewer steps away from each other, the six degrees of separation. Social media has allowed connecting with people and things even easier, so by being a presence on each of these sites, you’re allowing yourself to be found and making it easier to find what you need.
Branding is also about promotion. You must promote what you do best in the right places. In order to promote yourself in a professional sense, becoming a presence on LinkedIn, no matter your industry or niche, offers numerous opportunities and rewards. The mind map below presents ways in which you can develop your LinkedIn profile to ensure you make the most out of an authentic professional online profile.
BBC, 2013. Job hunting: How to promote yourself online
Jon Ronson, 2015. How One Stupid Tweet Blew Up Justine Sacco’s Life
Jobvite, 2014. Social Recruiting Survey
Lisa Harris, 2014. Using Social Media in your Job Search
John Lowery, 2016. Learning how to brand yourself
Richard Carruthers, 2012. Managing your Digital Footprint
Hiredmyway, 2011. Social Media 101: Personal Branding
Wikipedia. Six degrees of separation